IBC 365 – IP delivery and its role in the rise of multiscreen and hybrid services

Thomas Wrede explores how adopting a hybrid approach towards content delivery, combining satellite with terrestrial IP networks can enable broadcasters to adapt to the constantly evolving consumer demands. He comments: “The integration of satellite broadcast delivery protocols inside OTT applications will lead to new IP-based innovations that will deliver the best result for the consumer. Ideally, the consumer will not notice whether certain services or service components have been delivered via satellite or via broadband. The end-consumer will only notice the premium quality and content made available to them, irrespective of bandwidth availability.”